Sports & Entertainment Consulting

JAMAICA, Kingston (January 22, 2026) – Backcountry, one of the leading premium destinations for outdoor gear and apparel, and Xpore, a high‑performance and eco-responsible textile technology brand developed by BenQ Materials, today announced a new partnership with the Jamaica Bobsleigh & Skeleton Federation to outfit all Jamaica Bobsleigh & Skeleton athletes in official outerwear attire. “Having partners like Backcountry and Xpore that make the environment a priority are partners we want”,” says Olympic athlete and Chairman Nelson “Chris” Stokes. “This partnership with Backcountry and Xpore will equip our athletes with high-quality, technical gear for competitions, helping to provide them with…

DENVER (Jan. 7, 2026) —Alterra Mountain Company is proud to announce a new partnership with Ariens Company, a renowned family-owned, Wisconsin-based company that manufactures quality, high performance products for all-seasons. As part of the partnership, Ariens will serve as the Official Snow Removal and Lawn Care Equipment at two Alterra Mountain Company properties, Deer Valley Resort in Park City, Utah, and Sugarbush Resort in Warren, Vermont. The Ariens brand will play a vital role in the year-round maintenance and development of these world-class facilities.          

Midway, UT (September 25, 2025) – The U.S. Biathlon Association announced today its partnership with New Belgium Brewing Company as the Craft Beer Partner of U.S. Biathlon. The multi-year partnership with New Belgium will showcase some of the leading beer brands, like Fat Tire Ale and Voodoo Ranger IPA, in new regional markets at U.S. Biathlon events across the country.