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Sports & Entertainment Consulting

difference

condition, quality, fact, or instance of being different

Dedicated to
making a difference.

We are a leading sports and entertainment consulting company dedicated to delivering innovative solutions that meet our clients' needs and exceed expectations.

About the diff
Committed
  • Trustworthy
  • Ethical
  • Reliable
  • Loyal
  • Honest & Humble
Collaborative
  • Build Trust
  • Promote Diversity
  • Proactive
  • Break Traditional Silos
  • Communication
Creative
  • Entrepreneurial
  • Passionate
  • Agile
  • Curious
  • Adventurous & Dynamic

Clients & Partners

Transperfect Music City Bowl

Transperfect Music City Bowl

US Biathlon

US Biathlon

Baron Championship Rings

Baron Championship Rings

Nine Pin

Nine Pin

New Belgium

New Belgium

Paul Smith College

Paul Smith College

Backcountry

Backcountry

NYU Langone Health

NYU Langone Health

Hotel Saranac

Hotel Saranac

Lake Placid Legacy Sites

Lake Placid Legacy Sites

Team Magnus

Team Magnus

Ariens

Ariens

Saratoga Eagle

Saratoga Eagle

Sheehan Family Companies

Sheehan Family Companies

Athletic Brewing

Athletic Brewing

Sloop Brewing

Sloop Brewing

Polar Beverages

Polar Beverages

NYC Football Club

NYC Football Club

NY Islanders

NY Islanders

RAIN

RAIN

USANA Health Sciences

USANA Health Sciences

Easterseals NY

Easterseals NY

Ariens Nordic Center

Ariens Nordic Center

LAFC

LAFC

Can-Am Rugby Tournament

Can-Am Rugby Tournament

Wipfli LLP

Wipfli LLP

Nicolet National Bank

Nicolet National Bank

Jamaica Bobsleigh

Jamaica Bobsleigh

JAKROO

JAKROO

Fever-Tree

Fever-Tree

LIGHTSTRIKE

LIGHTSTRIKE

Montefiore Einstein

Montefiore Einstein

Past & Present

View Featured Clients & Partners

Recent Partner News

LIGHTSTRIKE Partners with Jamaica Bobsleigh: A Refreshing New Chapter Begins!

JAMAICA, Kingston (January 30, 2025) – Hey everyone! We’re thrilled to share some exhilarating news that’s sure to get your spirits up!  LIGHTSTRIKE is officially teaming up with none other than the Jamaica Bobsleigh team as the official hard refresher! Nelson “Chris” Stokes, Olympic athlete and Chairman of Jamaica Bobsleigh, couldn’t contain his excitement: “We are beyond excited to announce Jamaica Bobsleigh’s partnership with LIGHTSTRIKE The addition of LIGHTSTRIKE signifies more than a partnership; it’s a kinship supporting our athletes as they push beyond boundaries in the competitive world of sports. Together, LIGHTSTRIKE and the Jamaica Bobsleigh teams aim to…

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The Diff Agency (Saranac Lake, NY Office) has hired Kimberly Beach as a Partnership Activation Coordinator.

Saranac Lake, NY (January 21, 2025) – The Diff Agency has hired Kimberly Beach, owner of Hartman Events LLC, who will be joining the agency as a Partnership Activation Coordinator. CLICK FOR FULL RELEASE

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Fever-Tree Partners with Jamaica Bobsleigh as Official Ginger Beer

JAMAICA, Kingston (January 14, 2025) – Get ready to ride the wave of excitement, because Fever-Tree is thrilled to announce its partnership with the legendary Jamaica Bobsleigh team as the Official Ginger Beer!

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