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Sports & Entertainment Consulting

difference

condition, quality, fact, or instance of being different

Dedicated to
making a difference.

We are a leading sports and entertainment consulting company dedicated to delivering innovative solutions that meet our clients' needs and exceed expectations.

About the diff
Committed
  • Trustworthy
  • Ethical
  • Reliable
  • Loyal
  • Honest & Humble
Collaborative
  • Build Trust
  • Promote Diversity
  • Proactive
  • Break Traditional Silos
  • Communication
Creative
  • Entrepreneurial
  • Passionate
  • Agile
  • Curious
  • Adventurous & Dynamic

Clients & Partners

Transperfect Music City Bowl

Transperfect Music City Bowl

US Biathlon

US Biathlon

Baron Championship Rings

Baron Championship Rings

Nine Pin

Nine Pin

New Belgium

New Belgium

Paul Smith College

Paul Smith College

Backcountry

Backcountry

NYU Langone Health

NYU Langone Health

Hotel Saranac

Hotel Saranac

Lake Placid Legacy Sites

Lake Placid Legacy Sites

Team Magnus

Team Magnus

Ariens

Ariens

Saratoga Eagle

Saratoga Eagle

Sheehan Family Companies

Sheehan Family Companies

Athletic Brewing

Athletic Brewing

Sloop Brewing

Sloop Brewing

Polar Beverages

Polar Beverages

NYC Football Club

NYC Football Club

NY Islanders

NY Islanders

RAIN

RAIN

USANA Health Sciences

USANA Health Sciences

Easterseals NY

Easterseals NY

Ariens Nordic Center

Ariens Nordic Center

LAFC

LAFC

Can-Am Rugby Tournament

Can-Am Rugby Tournament

Wipfli LLP

Wipfli LLP

Nicolet National Bank

Nicolet National Bank

Jamaica Bobsleigh

Jamaica Bobsleigh

JAKROO

JAKROO

Fever-Tree

Fever-Tree

LIGHTSTRIKE

LIGHTSTRIKE

Montefiore Einstein

Montefiore Einstein

Past & Present

View Featured Clients & Partners

Recent Partner News

The Diff Agency (Saranac Lake, NY Office) has hired Marcy Gotzmer as a Partnership Activation Coordinator.

Saranac Lake, NY (July 31, 2025) – The Diff Agency has hired Marcy Gotzmer, who will be joining the agency as a Partnership Activation Coordinator. CLICK FOR FULL RELEASE

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Paul Smith’s College extends partnership with U.S. Biathlon as Official Education Partner

Midway, UT & Paul Smiths, NY (June 12, 2025) — U.S. Biathlon and Paul Smith’s College today announced the extension of their strategic education partnership through June 2028, reinforcing their shared commitment to advancing the sport of biathlon in the United States and expanding opportunities for collegiate athletes.          

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Montefiore Einstein Partners with Jamaica Bobsleigh and Skeleton Federation

JAMAICA, Kingston (April 26, 2025) – “Bronx and Beyond” – Montefiore Einstein Sports Medicine Program is the Official Healthcare Provider for the Jamaica Bobsleigh and Skelton Federation. Read the Official Montefiore Einstein Newsletter        

Read Press release
View all partner news

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